Lawyers Hate MarketingMarketing for lawyers.PHOTO DIRECTIONS / 02

Ari Gurian & Jordan Wolff

Same person.
Different presence.

Ari: fun and informative. Jordan: serious and authoritative. Your firm: either one, or a mix of both.Open any photo. Pick your favorites by number.

The case came home

1950s · A living-room sitcom with too much paperwork.

Please hold. All of you.

1960s · Switchboard comedy with every line ringing.

Mod about the law

1960s · Bubble chairs, bold color, and a raised eyebrow.

The Gurian Show

1970s · A game-show entrance with marquee energy.

Disco, with a briefcase

1970s · The office has officially gone after-hours.

The fax situation

1980s · Power shoulders. A very powerless fax machine.

Subtle was never the brief

1980s · A giant gavel and maximum local-TV energy.

The coffee is billable

1990s · Coffee-shop sitcom chaos, attorney edition.

You’ve got problems

1990s · Dial-up drama and a very familiar look.

The office party

2000s · Her files showed up. Nobody brought a plus-one.

The 1987 commercial

Retro charm, caught between takes.

Larger than life

A familiar face at roadside scale.

On every channel

A wall of retro TVs. One very familiar attorney.

Coffee. Counsel. Confidence.

An everyday moment with presence.

Out of office. Still in the feed.

A power suit, a pool, and the month already handled.

Your next chapter

A striking portrait in the city.

Come on in

Warm, personal, and easy to approach.

The outtake

The human side of a retro commercial.

Calm in the paper storm

A real-world gag with sitcom energy.

Meet your own campaign

Ari, beside her larger-than-life introduction.

Own the steps

Strong architecture. A steady presence.

After hours

A serious arrival under city lights.

A serious presence

Commanding at billboard scale.

At the head of the table

Composed, direct, and in command.

Walking into it

The setting adds weight to the moment.

Weather the city

A sharper, more atmospheric portrait.

The work behind the presence

Focused energy across the desk.

Concrete & conviction

Hard lines. An unhurried entrance.

Nothing to add

A close portrait that holds the frame.

Ready for what’s next

An oversized introduction after dark.

AI-created fictional concepts using each attorney’s reference portrait. Designed for a natural phone-camera feel; these are not photographs of real events or installed advertisements.

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