/* Put the offer, image examples, and a small next step ahead of explanation. */
.conversion-hero{display:grid;grid-template-columns:.94fr 1.06fr;gap:40px;align-items:center;padding-block:44px}
.conversion-hero h1{font-size:clamp(46px,4.8vw,66px);line-height:1.04;margin-bottom:21px}
.conversion-hero h1 em{display:block}
.conversion-hero .eyebrow{font-size:12px;margin-bottom:18px}
.conversion-hero .lead{font-size:18px;line-height:1.6;margin-bottom:20px;max-width:440px}
.offer-anchor{display:flex;align-items:center;gap:19px;margin:22px 0}
.offer-anchor strong{font:600 56px/1 'Fraunces',Georgia,serif;letter-spacing:-.055em}
.offer-anchor strong small{font:500 16px 'DM Sans',sans-serif;letter-spacing:0}
.offer-anchor>span{font-size:14px;line-height:1.5;border-left:1px solid #bfa890;padding-left:19px}
.hero-deliverables{display:flex;flex-wrap:wrap;gap:8px 18px;list-style:none;padding:0;margin:0 0 24px;font-size:14px;font-weight:600}
.hero-deliverables li::before{content:'✓';margin-right:7px;color:#91502e}
.conversion-hero .hero-actions{gap:22px}.conversion-hero .note{font-size:12px;max-width:420px;line-height:1.6}
.hero-mosaic{display:grid;grid-template-columns:1fr 1fr;gap:9px;transform:rotate(1deg);min-width:0}
.hero-mosaic figure{margin:0;position:relative;overflow:hidden;border:2px solid #422438;background:#422438;min-width:0}
.hero-mosaic img{display:block;width:100%;height:auto;aspect-ratio:4/3;object-fit:cover}
.hero-mosaic figure:first-child{grid-column:1/-1}
.hero-mosaic figure:first-child img{aspect-ratio:2.25;object-position:center 5%}
.hero-mosaic figcaption{position:absolute;bottom:0;left:0;right:0;padding:9px 12px;background:#271724cc;color:#fff8e8;font-size:12px;font-weight:600}
.mosaic-note{grid-column:1/-1;transform:rotate(-1deg);font-size:12px;color:var(--muted);margin:1px 0 0;text-align:right}






.visual-proof{padding-block:54px}.visual-proof .section-top{align-items:center;margin-bottom:20px}
.visual-proof .section-top>p{max-width:280px;font-size:17px}
.visual-proof .section-top h2{font-size:clamp(40px,4.8vw,60px)}
.visual-proof .gallery-toolbar{margin-block:20px 27px}
.visual-proof .story-series{gap:28px}
.look-heading{display:grid;grid-template-columns:100px minmax(0,1fr) auto;align-items:center;gap:24px;padding:25px 26px}
.look-heading .eyebrow{font-size:12px;margin:0 0 9px;color:#98503a}
.look-heading h3{font-size:43px;line-height:1;margin:0 0 12px}
.look-heading p:last-child{font-size:16px;line-height:1.5;margin:0}
.look-heading .button{white-space:nowrap;font-size:14px}
.jordan-chapter .look-heading .eyebrow{color:#e2c38e}
.jordan-chapter .look-heading h3{font-family:'DM Sans',sans-serif;font-weight:700;font-size:37px;letter-spacing:-.04em}
.jordan-chapter .look-heading .button{background:#e2c38e;color:#172631;border-color:#e2c38e;box-shadow:3px 3px #435661}
.look-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:9px;padding:0 12px 12px}
.look-grid figure{margin:0;overflow:hidden;background:#3b2e29;position:relative;min-width:0}
.look-grid img{display:block;width:100%;height:100%;aspect-ratio:4/3;object-fit:cover}
.look-grid figure:first-child{grid-column:span 2;grid-row:span 2}
.look-grid figure:first-child img{aspect-ratio:auto}
.look-footer{display:flex;align-items:center;justify-content:space-between;padding:14px 26px 24px;gap:20px;font-size:14px}
.look-footer p{margin:0}.look-footer a{font-weight:600}
.gallery-close{display:flex;align-items:center;justify-content:space-between;gap:30px;padding-top:30px}
.gallery-close p{font-size:23px;font-family:'Fraunces',Georgia,serif;margin:0}
.visual-proof .gallery-source{font-size:12px;line-height:1.7;max-width:100%;margin-top:22px}
.daily-preview{padding-block:60px;gap:85px}.preview-intro>p:not(.eyebrow){font-size:18px;line-height:1.6}
.demo-steps{list-style:none;padding:0;margin:25px 0}
.demo-steps li{display:flex;align-items:center;gap:14px;font-size:17px;margin:18px 0}
.demo-steps span{display:inline-flex;justify-content:center;align-items:center;width:31px;height:31px;background:#e8ba6a;border:1px solid #422438;font-weight:700;font-size:14px;flex-shrink:0}
.sample-photo{width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;display:block}
.product-preview{transform:none;padding:20px;max-width:480px;width:100%;justify-self:end}
.post-caption p{font-size:16px;line-height:1.5;margin:0 0 10px}
.post-caption>span{font-size:12px}.preview-footnote{font-size:12px}
.main-offer{display:grid;grid-template-columns:1fr 1fr;gap:0;border:2px solid var(--ink);box-shadow:6px 6px #d6c4a8;background:#fff8e9}
.main-offer>figure{margin:0;position:relative;min-width:0;background:#422438}
.main-offer>figure img{display:block;width:100%;height:100%;object-fit:cover;min-height:475px}
.main-offer>figure figcaption{position:absolute;left:22px;right:22px;bottom:20px;background:#422438ed;color:#fff0d2;padding:18px;font:500 27px/1.15 'Fraunces',Georgia,serif}
.main-offer .offer-card{border:0;box-shadow:none;padding:34px}.main-offer .offer-card h3{font-size:41px}
.main-offer .offer-price{flex-direction:row;align-items:baseline;gap:10px}.main-offer .offer-price strong{font-size:63px}
.main-offer .inclusions{border-top:0;margin-top:10px;padding-top:15px}.main-offer .inclusions li{font-size:16px;margin-bottom:12px}
.product-lineup{padding-block:60px}.product-lineup .lineup-heading h2{font-size:44px}
.product-lineup .lineup-heading{margin-bottom:25px}
.extras-title{margin-top:44px;margin-bottom:20px;font:600 19px 'DM Sans',sans-serif}
.optional-offers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.optional-offers .offer-card{padding:25px;box-shadow:none}.optional-offers h3{font-size:27px}.optional-offers .offer-price{min-height:0;font-size:14px}.optional-offers .offer-price strong{font-size:34px}.optional-offers .offer-intro{font-size:16px;line-height:1.6;min-height:0;margin-bottom:18px}
.optional-offers .offer-footnote{font-size:12px;line-height:1.6}.optional-offers .contract-term{font-size:14px;margin-block:15px}.optional-offers .contract-term span{font-size:12px}.optional-offers .button{margin-top:auto;font-size:14px}
.brief-section{padding-block:60px}.brief-section .section-top>p{font-size:17px;max-width:360px}.brief-layout{gap:40px;grid-template-columns:minmax(0,1.4fr) minmax(260px,.7fr)}
.brief-layout fieldset{padding-block:22px 27px}.brief-layout legend{font-size:22px}.field-grid label{font-size:14px}.field-grid input,.field-grid textarea{font-size:16px}
.optional-brief{border-block:1px solid #bfa890;margin-bottom:26px;padding-block:20px}.optional-brief>summary{font-size:16px;font-weight:600;cursor:pointer}.optional-brief>p{font-size:14px;line-height:1.6;color:var(--muted);margin-top:15px}.optional-brief fieldset{margin-top:28px}.optional-brief .field-hint{font-size:12px}.optional-brief .service-checks{margin-top:17px}
.brief-actions{display:grid;grid-template-columns:1fr}.brief-actions .button{font-size:15px}.brief-actions .secondary{border:0;box-shadow:none;background:transparent;min-height:38px;text-decoration:underline;padding:8px}
.brief-submit-note{font-size:14px;line-height:1.6;color:var(--muted)}.confirm-field{font-size:14px}.brief-summary .field-hint{font-size:12px}
.landing-disclosure{margin-top:18px}.landing-disclosure summary{font-size:14px;font-weight:600;cursor:pointer}.landing-disclosure .landing-preview{margin-top:16px}
.faq-section{padding-block:45px;gap:65px}.faq-section h2{font-size:40px}.faqs details{padding-block:16px}.faqs p{font-size:16px;line-height:1.6}.contact-inner{padding-block:42px}.contact h2{font-size:38px;margin-bottom:12px}
.mobile-convert{display:none}
@media(max-width:1000px){.conversion-hero{gap:25px}.conversion-hero h1{font-size:52px}.conversion-hero .lead{font-size:17px}.offer-anchor strong{font-size:50px}.hero-mosaic{gap:6px}.look-heading h3{font-size:37px}.daily-preview{gap:40px}.optional-offers{gap:12px}.optional-offers .offer-card{padding:20px}.optional-offers h3{font-size:25px}}
@media(max-width:700px){.conversion-hero{grid-template-columns:1fr;padding-block:33px 27px;gap:25px}.conversion-hero h1{font-size:clamp(43px,10.9vw,58px);margin-bottom:17px}.conversion-hero .lead{font-size:17px;line-height:1.6;margin-bottom:17px}.conversion-hero .eyebrow{font-size:12px}.offer-anchor{margin:17px 0}.offer-anchor strong{font-size:50px}.offer-anchor>span{font-size:13px}.hero-deliverables{font-size:13px;gap:9px 14px;margin-bottom:20px}.conversion-hero .hero-actions{gap:17px}.conversion-hero .hero-actions .button{width:auto;flex:1}.conversion-hero .hero-actions .text-link{font-size:14px}.hero-mosaic{transform:none;gap:7px}.hero-mosaic figcaption{font-size:12px;padding:7px 9px}.mosaic-note{transform:none;text-align:left;line-height:1.6}.hero-mosaic figure:first-child img{aspect-ratio:2}.visual-proof{padding-block:35px}.visual-proof .section-top h2{font-size:39px}.visual-proof .section-top>p{font-size:16px;max-width:none;margin-top:15px}.look-heading{grid-template-columns:82px minmax(0,1fr);gap:16px;padding:24px 18px}.look-heading h3{font-size:29px}.jordan-chapter .look-heading h3{font-size:27px}.look-heading p:last-child{font-size:16px}.look-heading .button{grid-column:1/-1;margin-top:3px;width:100%}.look-grid{grid-template-columns:1fr 1fr;gap:7px;padding:0 8px 8px}.look-grid figure:first-child{grid-column:1/-1;grid-row:auto}.look-grid figure:first-child img{aspect-ratio:4/3;height:auto}.look-grid img{height:auto;aspect-ratio:1.12}.look-footer{display:block;padding:15px 18px 22px;font-size:14px}.look-footer p{margin-bottom:9px}.gallery-close{display:block;padding-top:26px}.gallery-close p{font-size:25px;margin-bottom:18px}.gallery-close .button{width:100%}.daily-preview{grid-template-columns:1fr;gap:28px;padding-block:40px}.daily-preview h2{font-size:40px}.preview-intro>p:not(.eyebrow){font-size:17px}.product-preview{justify-self:center;max-width:450px;padding:17px}.demo-steps{margin-block:20px}.demo-steps li{font-size:16px;margin:15px 0}.product-lineup{padding-block:42px}.product-lineup .lineup-heading h2{font-size:37px}.main-offer{grid-template-columns:1fr;width:calc(100% - 6px)}.main-offer>figure img{min-height:0;height:auto;aspect-ratio:1.7;object-position:center 38%}.main-offer>figure figcaption{font-size:23px;padding:14px;bottom:14px;left:14px;right:14px}.main-offer .offer-card{width:100%;padding:26px}.main-offer .offer-card h3{font-size:37px}.optional-offers{grid-template-columns:1fr;gap:16px}.optional-offers .offer-card{width:100%;padding:25px}.optional-offers h3{font-size:29px}.extras-title{font-size:20px}.brief-layout{grid-template-columns:1fr;gap:25px}.brief-section{padding-block:40px}.brief-section .section-top h2{font-size:39px}.brief-aside{grid-template-columns:1fr}.brief-layout legend{font-size:21px}.style-radios label{padding:16px}.service-checks strong{font-size:14px}.service-checks small{font-size:12px}.brief-summary{padding:24px}.faq-section{padding-block:35px;gap:18px}.contact-inner{padding-block:35px}.contact h2{font-size:35px}body{padding-bottom:77px}.mobile-convert{position:fixed;bottom:0;left:0;right:0;z-index:20;background:#422438;color:#fff3d8;display:flex;justify-content:space-between;align-items:center;padding:12px 18px max(12px,env(safe-area-inset-bottom));gap:18px;border-top:1px solid #a78a63;box-shadow:0 -5px 24px #42243825}.mobile-convert p{font-size:13px;line-height:1.5;margin:0}.mobile-convert strong{display:block;font-size:16px}.mobile-convert .button{background:#f3cb78;color:#422438;border-color:#f3cb78;box-shadow:none;min-height:43px;padding:10px 16px;font-size:14px}.mobile-convert[hidden]{display:none}}

/* Show the source portrait beside the creative direction, with the enquiry before extras. */
.reference-inset{margin:0;align-self:center;max-width:100px;transform:rotate(-3deg);padding:5px;background:#fff9e9;color:#422438;box-shadow:2px 3px 0 #0002}
.reference-inset img{display:block;width:100%;height:102px;object-fit:cover;object-position:center 25%}
.reference-inset figcaption{font:600 10px/1.2 'DM Sans',sans-serif;text-align:center;padding-top:5px}
.jordan-chapter .reference-inset img{object-position:center 20%}
.look-title{min-width:0}
.extras-section{padding-block:55px 40px}
.extras-section .lineup-heading{margin-bottom:25px}
.extras-section .lineup-heading h2{font-size:40px;margin:0 0 12px}
.extras-section .lineup-heading>p:last-child{font-size:17px;color:var(--muted)}
@media(max-width:1000px) and (min-width:701px){.look-heading{grid-template-columns:85px minmax(0,1fr) auto;gap:17px}.look-heading h3{font-size:32px}.jordan-chapter .look-heading h3{font-size:30px}.look-heading .button{padding:13px;font-size:13px}}
@media(max-width:700px){
.conversion-hero{display:flex;flex-direction:column;gap:0;align-items:stretch}
.hero-copy{display:contents}
.conversion-hero .eyebrow{order:0;margin-bottom:14px}
.conversion-hero h1{order:1}
.conversion-hero .lead{order:2}
.hero-mosaic{order:3;margin:3px 0 5px}
.hero-mosaic figure:first-child{grid-column:auto}
.hero-mosaic figure:nth-child(n+3){display:none}
.hero-mosaic figure img,.hero-mosaic figure:first-child img{aspect-ratio:1.15;object-position:center 15%}
.hero-mosaic figcaption{font-size:10px;padding:6px;line-height:1.35}
.mosaic-note{font-size:10px;margin:0}
.offer-anchor{order:4}
.conversion-hero .hero-actions{order:5;display:grid;grid-template-columns:1fr auto;gap:14px;margin-bottom:17px}
.conversion-hero .hero-actions .button{font-size:14px;padding-inline:12px}
.hero-deliverables{order:6;font-size:12px;margin-bottom:5px}
.conversion-hero .note{order:7;margin-bottom:0}
.reference-inset{max-width:82px}
.reference-inset img{height:86px}
.reference-inset figcaption{font-size:9px}
.look-heading .eyebrow{font-size:10px;line-height:1.5}
.look-heading p:last-child{font-size:14px}
.extras-section{padding-block:40px 25px}
.extras-section .lineup-heading h2{font-size:35px}
}

/* Lawyers Hate Marketing: the two-lawyer founding story. */
.brand .monogram{font-size:17px;letter-spacing:-.07em;flex-shrink:0}
.founder-story{display:grid;grid-template-columns:1.1fr 1fr;align-items:center;gap:60px;padding-block:60px;border-bottom:1px solid var(--line)}
.founder-story h2{font-size:clamp(35px,4vw,49px);line-height:1.1;margin:0 0 22px}
.founder-story>div>p:not(.eyebrow){font-size:18px;line-height:1.65;max-width:520px;margin-bottom:20px}
.founder-story>div>strong{font-size:16px}
.founder-portraits{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.founder-portraits figure{margin:0;background:#fff8e9;padding:9px;border:1px solid #b8a98d;box-shadow:4px 4px #d6c4a8}
.founder-portraits img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:center 20%;display:block}
.founder-portraits figcaption{padding:14px 5px 8px}
.founder-portraits figcaption strong{display:block;font-size:17px;margin-bottom:5px}
.founder-portraits figcaption span{font-size:13px;color:var(--muted)}
@media(max-width:700px){.brand .monogram{font-size:14px}.header{gap:14px}.header nav .button{padding-inline:13px}.founder-story{grid-template-columns:1fr;gap:26px;padding-block:40px}.founder-story h2{font-size:35px}.founder-story>div>p:not(.eyebrow){font-size:17px}.founder-portraits{gap:13px}.founder-portraits figcaption strong{font-size:16px}.founder-portraits figcaption span{font-size:12px}}

/* Founder backgrounds: short chapters beside their portraits. */
.founder-bio{margin-block:22px}
.founder-bio h3{font:700 19px/1.3 'DM Sans',sans-serif;margin:0 0 8px}
.founder-bio p{font-size:16px;line-height:1.65;margin:0 0 10px;max-width:540px}
.founder-story .founder-copy>.founder-mission{font-size:16px;line-height:1.65;margin:24px 0 16px}
.founder-copy>strong{display:block;line-height:1.6}
.founder-portraits{align-items:start}
.founder-portraits figcaption a{display:block;width:fit-content;margin-top:12px;font-size:12px;text-underline-offset:3px}
.founder-caption{grid-column:1/-1;font:italic 26px/1.35 'Fraunces',Georgia,serif;text-align:center;color:var(--plum,#422438);margin:6px 0 0}
@media(max-width:700px){.founder-bio{margin-block:20px}.founder-bio h3{font-size:18px}.founder-bio p{font-size:16px}.founder-caption{font-size:23px}}